The longer I conduct business, the more obvious it seems that running a business is not, in fact, a competition. And if business is not a competition, competitive analysis is rendered an utterly pointless pastime of the entrepreneur.
Do you need a website? Of course you don’t need a website. You need 2 things in business: something to sell, and someone to sell it to. Chances are if you’re reading this, you already have a bit of both, but if you’re just starting out, here’s what that means: